{"id":7901,"date":"2025-06-05T09:00:00","date_gmt":"2025-06-05T09:00:00","guid":{"rendered":"https:\/\/ascendenciadesign.com\/es\/?p=7901"},"modified":"2025-10-24T10:16:13","modified_gmt":"2025-10-24T16:16:13","slug":"disenar-lobbies-memorables-el-nuevo-punto-de-fidelizacion-en-hoteles-y-oficinas-corporativas","status":"publish","type":"post","link":"https:\/\/ascendenciadesign.com\/es\/en\/disenar-lobbies-memorables-el-nuevo-punto-de-fidelizacion-en-hoteles-y-oficinas-corporativas\/","title":{"rendered":"Designing memorable lobbies: The new loyalty point in hotels and corporate offices"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>The lobby is no longer just an entrance: it's the first experience<\/strong><\/h3>\n\n\n\n<p>For years, the lobby was seen as a transit space.<br>Today, in both the hotel and corporate sectors, it has become a strategic area for communicating values, generating awareness, and building visitor loyalty.<\/p>\n\n\n\n<p>Whether for a hotel guest, an investor, or an employee, the lobby sets the tone for what's to come.<br>Y <strong>And its design can be a key differentiator from the competition.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why does lobby design matter more than ever?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It makes the first impression (and can be the last if it disappoints).<br><\/li>\n\n\n\n<li>It reflects the company's values \u200b\u200bor the hotel's style.<br><\/li>\n\n\n\n<li>It improves the visitor experience and perception of quality.<br><\/li>\n\n\n\n<li>It influences the amount of time someone stays in the space.<br><\/li>\n\n\n\n<li>It generates visual content for social media (Instagrammability).<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Essential elements in lobby design in 2025<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Multiple functions = versatile design<\/strong><\/h3>\n\n\n\n<p>The lobby is no longer just a reception area. Now it's:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Waiting room<br><\/li>\n\n\n\n<li>Coworking space<br><\/li>\n\n\n\n<li>Social lounge<br><\/li>\n\n\n\n<li>Art gallery or concept store<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <em>Example:<\/em> <a href=\"https:\/\/ascendenciadesign.com\/es\/en\/galeria\/\" data-type=\"page\" data-id=\"1192\">In a boutique hotel, the lobby can integrate a coffee bar, reading area, and artisan boutique.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Open but well-defined layout<\/strong><\/h3>\n\n\n\n<p>Flowing spaces, without visual barriers, but with zones marked by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Changes in floor materials or textures<br><\/li>\n\n\n\n<li>Different furniture by function<br><\/li>\n\n\n\n<li>Directional lighting<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Strategic lighting<\/strong><\/h3>\n\n\n\n<p>Light directs attention, creates atmosphere, and enhances the experience.<\/p>\n\n\n\n<p>\u2714\ufe0f Well-lit reception<br>\u2714\ufe0f Waiting areas with warm lighting<br>\u2714\ufe0f Architectural details accentuated with indirect light<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Comfortable and distinctive furniture<\/strong><\/h3>\n\n\n\n<p>Furniture shouldn't just look good: it should invite you to linger.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ergonomic armchairs<br><\/li>\n\n\n\n<li>Functional tables with power outlets<br><\/li>\n\n\n\n<li>Locally designed pieces or functional art<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Aesthetics aligned with the brand<\/strong><\/h3>\n\n\n\n<p>The lobby should communicate who you are before you say it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In a luxury hotel: fine materials, silence, texture<br><\/li>\n\n\n\n<li>In a creative coworking space: color, art, inspiring quotes<br><\/li>\n\n\n\n<li>In a medical center: visual cleanliness, calm, order<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The lobby as a loyalty tool<\/strong><\/h3>\n\n\n\n<p>A well-designed lobby:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increases customer or visitor retention<br><\/li>\n\n\n\n<li>Strengthens trust in your brand or company<br><\/li>\n\n\n\n<li>Facilitates interaction and generates shareable experiences<br><\/li>\n\n\n\n<li>Can become an emotional selling point (they want to return because of how they felt there)<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who should redesign their lobby?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hotels that want to differentiate themselves without renovating everything<br><\/li>\n\n\n\n<li>Offices that want to improve the experience from the entrance<br><\/li>\n\n\n\n<li>Clinics, consulting rooms, or corporate buildings undergoing expansion<br><\/li>\n\n\n\n<li>Shopping centers, spas, boutique gyms<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>And how can you achieve this without complicating things?<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/ascendenciadesign.com\/es\/en\/servicios\/\">At Ascendencia Interior Design, we design lobbies that tell stories.<br><\/a>We translate your company or hotel's values \u200b\u200binto spaces that impact, flow, and function.<\/p>\n\n\n\n<p><strong>Do you want your lobby to be unforgettable?<br><\/strong><a href=\"https:\/\/api.whatsapp.com\/send\/?phone=5213329739314&amp;text=Hola+Ascendencia+%C2%A1Me+interesan+sus+servicios%21&amp;type=phone_number&amp;app_absent=0\">Contact us via WhatsApp Business.<\/a> and together we'll redesign the first experience your guests will remember.<\/p>","protected":false},"excerpt":{"rendered":"<p>Discover how to design a lobby that impacts, works, and communicates your company or hotel's values. Design is no longer just visual: it's strategic.<\/p>","protected":false},"author":2,"featured_media":7902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[76,67,30,109,111,31,68,32,110,108,35],"class_list":["post-7901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hoteleria","tag-ascendenciainteriordesign","tag-diseno","tag-disenodeinteriores","tag-disenodelobbies","tag-disenoestrategico","tag-hotel","tag-hoteles","tag-interiorismo","tag-interiorismocorporativo","tag-lobbies","tag-lobby"],"_links":{"self":[{"href":"https:\/\/ascendenciadesign.com\/es\/en\/wp-json\/wp\/v2\/posts\/7901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ascendenciadesign.com\/es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ascendenciadesign.com\/es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ascendenciadesign.com\/es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ascendenciadesign.com\/es\/en\/wp-json\/wp\/v2\/comments?post=7901"}],"version-history":[{"count":2,"href":"https:\/\/ascendenciadesign.com\/es\/en\/wp-json\/wp\/v2\/posts\/7901\/revisions"}],"predecessor-version":[{"id":9023,"href":"https:\/\/ascendenciadesign.com\/es\/en\/wp-json\/wp\/v2\/posts\/7901\/revisions\/9023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ascendenciadesign.com\/es\/en\/wp-json\/wp\/v2\/media\/7902"}],"wp:attachment":[{"href":"https:\/\/ascendenciadesign.com\/es\/en\/wp-json\/wp\/v2\/media?parent=7901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ascendenciadesign.com\/es\/en\/wp-json\/wp\/v2\/categories?post=7901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ascendenciadesign.com\/es\/en\/wp-json\/wp\/v2\/tags?post=7901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}